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Archive | Mobile

5 Things Your Boss Expects You To Know About Mobile App Ad Optimization On Facebook

Here’s a quick rundown of 5 critical¬†things we’ve found to dramatically improve performance on Facebook mobile install app install ad optimization campaigns. ¬†We’ve listed them in order of importance for you below. 1. Test/Optimize Imagery. We’ve found imagery to be the #1 lever advertisers can pull to improve Facebook ad performance. This also applies to […]

SGL Client, DogVacay, Continues To Lead In Dog Boarding

Congrats to Science Growth Labs client, who continues to show dramatic growth as a leader in the dog boarding category: “The three-year-old Santa Monica-based dog and pet boarding startup recently crossed more than 500,000 nights delivered across 3,000 cities in the US and Canada, and now features more than 15,000 hosts.” Today, they are […]